INSIGHT ARTICLE

Sustainable Parking Strategies for Large UK Employers

By Jack Goddard, Senior Marketing Executive

Mr Parking himself, Manny Rasores – International Consultant and Board Member at the British Parking Association for 18 years – and Andrew Bradley, Net Zero Travel & Transport Lead at NHS England, shared their thoughts on parking technology for large organisations in an exclusive webinar for Mobilityways. Watch their presentations or read a brief summary of their talks below.

Manny Rasores – The Evolution and Future of Parking

In the landscape of hospital parking management across the UK, the most prevalent approach involves the use of pay-and-display systems, often supplemented by phone apps for payment. This method, known as pay-on-arrival, relies on users to estimate their parking duration and display the tickets in their vehicles. This contradicts the NHS England guidance, which has endorsed pay-on-exit as the preferred control method for over a decade.

However, the rationale behind the widespread use of pay-and-display, especially in hospitals with multiple locations, is understandable. The practicality of this method is often considered ideal for numerous small sites, where estimating the parking duration becomes a necessity due to capacity. Nevertheless, there are clear downsides, particularly on busy sites where congestion can be severe, making it nearly impossible to exit the car park smoothly.

Pay-and-display systems, for them to serve as a deterrent, need a high degree of manual enforcement due to their reliance on physical tickets displayed on windscreens. This manual requirement not only increases operational costs but also introduces the risk of receiving parking tickets for overstaying or forgetting to pay, leading to bad publicity in the media.

In recent years, pay-and-display has been integrated with Automatic Number Plate Recognition (ANPR) cameras. This integration employs ANPR technology for both entry and exit without the need for barriers. Contactless payment options and apps are often used, and tablets are provided for parking concessions, with vehicle number plates serving as the identification method.

Despite the advantages, free-flowing ANPR systems face challenges, especially during peak times when congestion can reach problematic levels. Reliable automatic enforcement is vital, as inaccuracies in readings could lead to the inability to pay, resulting in Penalty Charge Notices (PCNs). The risk of receiving PCNs also extends to typing errors or forgetting to pay as mentioned above, further emphasising the need for a robust enforcement system.

Another model on the rise involves combining ANPR with barriers at hospital parking facilities. Entry barriers ensure that no additional vehicles enter when the car park is full, which certainly prevents some internal chaos! Payments, often contactless or via app, are made centrally, and barriers open automatically upon validating the payment. This approach significantly reduces the need for enforcement, minimising the issuance of PCNs for mistakes or oversights.

A good example is the multi-storey car park at Walthamstow General Hospital, which features solar panels. This large facility, with over 1,400 spaces across seven floors, employs ANPR and barrier control. It includes provisions for electric vehicle charging and smart digital concessions, addressing the specific needs of staff, patients, and visitors.

Efforts to enhance the user experience extend to innovations such as Blue Badge auto-validation at exit points, eliminating the inconvenience of seeking validation at remote locations within the hospital. Moreover, developments like barcode-enabled exits for appointment-based parking, and emissions-based parking charges show a commitment to adaptability and sustainability.

The quest for sustainability and adaptability remains a driving force, with innovative approaches seeking to align hospital parking with broader environmental and user-centric goals.

In the quest for sustainability, the introduction of self-managed digital permits for staff and contractors has emerged as a promising strategy. This approach encourages a shift from traditional season tickets to a pay-as-you-go structure, empowering individuals to manage their accounts, including vehicle details and payment methods. The associated data allows for comprehensive reporting, encouraging transparency and accountability.

Moreover, the shift towards daily charges instead of monthly or annual season tickets encourages responsible and sustainable use of parking facilities. With pay-as-you-go, staff will only use the car park when strictly necessary, instead of using it as much as possible because they’ve already paid for a season ticket.

While these different innovations offer substantial benefits, challenges persist. Staff unions and media pressure often advocate for free parking, posing a considerable threat to the implementation of sustainable parking models. The anticipated increase in hospital appointments and staffing increases the strain on parking resources, creating more demand for strategic planning and innovative solutions.

In conclusion, the evolution of hospital parking management in the UK reflects a dynamic interplay between practicality, user experience, and sustainability. From the traditional pay-and-display systems to the integration of ANPR and barriers, each model carries its advantages and challenges. The quest for sustainability and adaptability remains a driving force, with innovative approaches seeking to align hospital parking with broader environmental and user-centric goals.

Andrew Bradley – Managing Your Parking For Your Purse, Your People and Your Planet

The wheels of progress are already in motion at NHS England, with an intricate web of initiatives aimed at revolutionising the way they approach travel and transport within the organisation. The aim is not to just manage parking for purses, but to manoeuvre the gears of change for people and the planet too.

Within the huge structure that is NHS England, a dedicated department, Net Zero Travel and Transport (NZTT), is committed to expelling emissions of travel and transport within our healthcare system.

NHS England’s emissions encapsulate the entire journey – from patient and visitor travel to staff commuting, business travel, fleet management, freight transport, and commissioned services. The ambitious target is set: net zero for the manageable elements by 2040 and influencing emissions by 2045. As of 2022, the Healthcare Act has etched this commitment into the NHS’s destiny – not a choice but a statutory obligation.

The National NZTT Strategy for the NHS was unveiled in October 2023. This plan outlines how the organisation will take forward the travel and transport elements of all of their emissions, including the NHS fleet, business travel, staff commuting, and non-emergency patient transport services.

Picture this journey as a roadmap unfolding. By 2026, all NHS organisations will work sustainable travel strategies into their green plans, complete with action plans and measurable targets. Zooming ahead to 2033, they are aiming for a 50 percent reduction in staff commuting emissions. This isn’t merely a switch from petrol to electric, it’s also urging us to reconsider our reliance on single-occupancy vehicles.

In collaboration with Lorna Stevenson, a post-doctorate researcher in travel and transport, NHS England undertook a comprehensive review of NHS car parking, which involved a literature review and a look at staff parking policies at 24 NHS trusts. The verdict: UK organisations that included car parking control measures within sustainable travel plans saw a 50% reduction in car use. Leaving car park usage as a free for all is not a good idea if you want to achieve modal shift.

Another issue is the reality of staff dominating parking spaces, leaving patients and visitors circling for elusive spots. Nottingham is the only UK city to have introduced a workplace parking levy but, interestingly, the NHS is excluded even from this.

By 2026, all NHS organisations will work sustainable travel strategies into their green plans, complete with action plans and measurable targets. Zooming ahead to 2033, they are aiming for a 50 percent reduction in staff commuting emissions. This isn’t merely a switch from petrol to electric, it’s also urging us to reconsider our reliance on single-occupancy vehicles.

Staff commuting is therefore the key in the quest for emissions reduction. A staggering 70 percent of NHS staff commute by driving alone, and the potential health benefits from a shift away from this norm are substantial. The target, as above, is a 50 percent reduction by 2033: To do this, partnerships with local authorities are absolutely key to making sure that there is a joined-up approach.

On that topic, NHS England has formed a modal shift network, which stitches together interventions aimed at transforming behaviours across the nation. Collaborating with 30 partners, they have sculpted case studies that will serve as guiding lights for NHS organisations.

In Birmingham for instance, they have unleashed the power of free travel, offering a four-week pass on the West Midlands bus network to new NHS starters. This is because, from a behaviour change perspective, it is easier to convince people to do something different when they start their new job, rather than when they’ve been driving to work for 20 years already.

Leicester also leads by example with a bus service funded by the hospital, offering free travel to staff and offsetting costs by charging the public to use the same service. The focus on active travel isn’t forgotten either, with North Manchester’s multi-storey parking structure now boasting a secure cycle storage area.

Guiding people toward alternatives is also crucial. Cambridge University Hospital and Queen Elizabeth Hospital Birmingham set examples by prominently featuring alternative travel options on their websites. They don’t just have the amenities, but they are actively publicising them, which is integral.

The key to modal shift clearly lies not in dictating change but inspiring it. The My Journey Car Share initiative in Southampton and Portsmouth encourages occasional consideration to car share, recognising that transformation doesn’t happen overnight. It’s not telling staff what they must do, but rather asks if they would consider changing their behaviour.

In conclusion, the NHS can’t single-handedly steer the change toward sustainable travel. Partnerships, collaborations, and joint action are the driving forces to collective change.

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Sustainable commuting incentivisation: Learnings from across the globe

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