Post-COVID, where remote work and hybrid models are now the norm, one aspect often overlooked by HR leaders is the commute of their workforce. Even when travelling to the office just once or twice a week, commuting plays a crucial role for employees in their overall job satisfaction, wellbeing, and productivity – so optimising the commute is essential to attract and retain top talent. In this article, we look at the problems HR departments are facing and how data-driven solutions, such as Mobilityways’ CommuteIQ, can revolutionise employee commuting as part of your HR strategy.

An example view of the CommuteIQ dashboard

Unlocking the potential of commuting data

One way to address these challenges is through the use of data-driven commuting solutions. Tools such as CommuteIQ offer unique insights into employee commuting patterns. By analysing real-world data, you can make informed decisions about eco-friendly commuting alternatives for your staff. For instance, you will be alerted to all employees with feasible car-sharing, public transport, active travel and even park and ride options – allowing you to build a viable sustainable commuting strategy for your workforce.

Personalised solutions for diverse shift patterns

Of course, at many workplaces – hospitals, airports, and even organisations that offer flexible working – shift patterns will massively vary. It’s important to recognise these differences and offer tailored commuting recommendations. If someone’s shift begins at midnight then there may be no public transport options, for instance. Understanding this and offering a different way of getting to work is integral to recruitment strategies and staff wellbeing – removing the stress of finding ways to commute at awkward times. CommuteIQ, for instance, ensures that proposed options are not only sustainable but practical.